If you want to increase your brand exposure and reach out to more potential customers, then you need a website. If you don’t have a website by now, then you’re missing out on a lot of revenues from people who use the internet to search for products and services.
Don’t be left out, though.
Creating a website for your business or any other purpose is easy.
This guide will show you just how easy it can be to build a website from scratch.
Step 1: Set a goal.
Make it a point that you are certain about what you want to achieve with a website.
Are you going to sell online, showcase your work, promote your brand, share ideas, advertise an event, or other? By answering this question, you’ll be able to set your goal so you can focus your site into fulfilling such a goal.
Step 2: Pick a website building platform.
If you have no background in coding, you don’t have to worry about it.
You only need to use a website building platform, like WordPress, Joomla, and Wix, to name a few. When choosing a platform, though, you need to consider a few things: mobile integration, knowledge in coding, access to support, nature of your website (ecommerce, blog, etc.), and the like.
If you’re new to website development, though, experts advise that you use Wix. It’s easy to use, versatile, highly customizable, flexible, lots of free themes and plugins, technical support, and more importantly, it’s free.
Step 3: Choose a good domain name and web host.
Choosing your domain name is crucial to your business. Your website’s domain name is like your shop’s address. It’s where your customers or readers will find you in the entire internetverse.
When deciding on a name, be sure that it matches the nature of your business. If your business is all about vegan food, it would make more sense to your audience if you choose a domain name that has to do with what you are selling.
Once you’ve carefully picked a domain name, it’s now time to register it. Use namecheap.com to register your domain. You can also find domain names that are for sale on this site.
Aside from that, pick a domain name that’s short and sweet. This will help avoid misspellings, which could take potential customers somewhere else in cyberspace. Also, be sure that it’s easy to remember. People should be able to associate your domain name to your products or services.
As for your web host, it is like a parcel of land that you buy to be able to build an online structure for your business. A web hosting service, like godaddy.com, one of the most trusted web hosts, is the one that connects your site to the whole internet. It’s also where you can store content, web files, images, and more.
It’s important that you choose a hosting plan that fits your technical skills. Also, it should come with all the necessary tools and offers technical support whenever you need it. The hosting plan that you should choose can be based on your budget, too. If you’re strapped for cash, you can opt for a basic plan. But if you’re looking to get more traffic to your site and you want to publish a lot of content online, then it’s recommended that you choose a plan that will let you do so.
Step 4: Set up your Wix site and customize it.
Once you’ve purchased a domain name and a web host, it’s now time to get started with beautifying your website and making it functional.
With Wix, you’ll be able to design your site according to your needs and preferences all on your own.
The next step is to make your site look appealing and welcoming to visitors and customers. There are lots of free themes that Wix offers. But if you want something more unique or fully customizable, choose a paid template instead. Your site’s theme should also complement your brand. It should be a reflection of the image you are trying to portray online.
After selecting the theme that best suits your site’s niche, you should then customize it. You can change the fonts, sizes, colors, buttons, and social media channels, to name a few.
Then, add plugins to your site. For example, you can easily turn your site to an online shop by using a plugin. You can also use plugins like Yoast SEO, Contact Form 7, and Site Kit by Google, Jetpack, Wordfence Security, and Google Analytics Dashboard for WP, to name a few to fully optimize your site.
Step 5: Add content to your new website.
After installing your Wix account and customizing it, your next move is to add content and make it ready for visitors. Create new posts that will entice visitors into visiting your site again. Make sure that your content is relevant to your niche and that it is 100% original. Be careful not to copy content from the internet to avoid committing plagiarism, which can get your page banned from being published online.
To make your site look more organized and professional, create categories for your posts. This will help you sort your posts according to topics, making it easier for visitors to browse through your archives.
Step 6: Setting up a few extra things.
Get the most out of Wix by tweaking a few extra settings. Time zones, comments, language, and more can be customized to suit your needs and preferences.
You can also monetize your site by integrating AdSense and affiliate marketing links to it. You’ll show ads from other companies on your site and get paid every time a user clicks on the links.
Step 7: Preview and test your website.
Before publishing your first post, you should make sure that you test your website. Preview what it looks like to your visitors. Make sure there are no spelling or grammar errors, all buttons are working, formatting is correct, works on mobile devices, loads quickly, and offers a solution to your target audience.
Website building platforms, like Wix, Joomla, and WordPress allow you to preview your site, saving you a lot of time and effort in the long run.
After testing your site, you should now publish your first post. Get the word out by sharing the link to your site through your social media accounts.
Make life easier
It’s cost efficient to do all of those on your own. But if you’re not really that techie or tech-savvy, you’ll save a lot of time and energy by seeking help from a web design company, like Webriseup. Click here to know more about our services.