It cannot be denied that the marketing landscape is evolving rapidly. This is not something new – it has been its narrative since time immemorial. More and more companies and/or products are in existence, allowing for more efficiency and effectiveness in every marketing channel.
In fact, finding a product or service is much easier today than in the past. A simple search online is enough to obtain what you are looking for. It is also worth noting that more experts and thought leaders are sharing different trends that help companies achieve marketing success.
Given the consistency, it is only safe to say that the landscape will continue to morph. And if you have been wondering how technology has played a crucial role here, then you have come to the right place. Here are ways tech is changing marketing for the better!
#1. Making It Easier To Find Customers
All companies across the world understand the significance of having a substantial source of inbound and outbound leads. The former can refer to site visitors, while the latter is to a group of Sales VPs whatsoever. The good news here is that today’s technology is making it easier for you to find – and even obtain – these leads (or, in a sense, customers).
For inbound, marketing teams are able to scour the internet or what have you when it comes to information relating to their target customers. For instance, you can just run a reverse IP lookup in order to match an individual with the company or organization he/she works for. And, unlike before, data has become more accurate.
The same thing can be said for outbound. Marketing people can simply leverage of different lead generation services out there. They can even move forward with those that provide unique targeting of audiences. The thing here is that technology has made it possible for marketing teams to gather and qualify leads without the need to waste so much time and money.
#2. Better Customization
As soon as you have an idea about a customer’s title, company, or address, among other things, you can start changing your approach to better suit their needs or wants. For instance, you can change your site according to the data you gathered. This could be anything from images you want to present to customer testimonials you want them to read. Not only is the customization being improved by technology – the functionality for it is also being boosted.
And with better customization, you have a much better chance at improving your conversation rates. You can target messages or emails that suit a customer’s preference. Instead of developing a catch-all website, you can make it more specific and targeted to certain visitors. At the end of the day, you will appreciate the fact that technology enables you to present options based on data you have on your visitors or customers.
#3. Greater Push For Immediate Sales
This is definitely one of the most interesting ways technology has changed marketing as a whole. It holds true that people across the world have many distractions. Unfortunately, these distractions will continue to grow without any possibility of stopping. For starters, they are constantly flooded with emails and/or messages. Add to this the fact that they love to spend a good amount of time on social media sites. Apparently, though, there is a silver lining here: Market will only improve towards quicker sales.
So instead of worrying about these distractions, technology is trying to make use of them. Since they are on social media, chatbots are being integrated to help them entertained whenever they have inquiries. With emails still being a constant thing in the marketing world, follow-ups relating to online orders whatsoever can help push immediate sales. As a matter of fact, customers nowadays can start scheduling a demo with sales reps – a process that can be done in mere seconds. So before a customer becomes distracted, they can be turned to attentive ones.
#4. More Effective Web Development
In the past, websites were not necessarily a huge thing, especially since people preferred visiting brick-and-mortar stores. So, in one way or another, web owners could care less about their site’s features and/or design. However, this is a narrative you would not want to follow in today’s modern technology. And thanks to it, marketing has been improved to a better score by obtaining better and effective web development.
Websites are starting to embrace the idea of becoming more user-friendly. In just a few clicks, visitors can request a demo or quote. What is more, they can contact the sales reps in a push of a button. Even people with zero knowledge or basics of web development, they can build a site of their own. CMS like WordPress has become much easier to implement and improve.
As technology improves, so does these different marketing tactics. You can direct your customers to a chat system that is designed to answer their questions even without a real person behind it. Your marketing emails can be automated and scheduled for better handling. Obviously, these are just some of the many ways technology has changed and improved marketing. And, as mentioned, with its continuous growth, these changes could still evolve.